The Intercontinental Challenge is dedicated to raising global standards in the drinks industry. Our international panel of expert judges evaluates entries from around the world under a unified framework designed to ensure consistency, fairness, and credibility. By streamlining logistics while maintaining a broad global reach, the Challenge makes participation more accessible and cost-effective, without compromising on quality or international perspective.

Why enter?

The Intercontinental Challenge will differentiate your product on the international stage. Winning an award is a mark of distinction that will set your product apart from others. Increased brand awareness and additional exposure will help support your marketing and sales efforts. In addition, entering your product will ensure its assessment by expert buyers and some of the most respected industry palates. Consumers must contend with numerous products on the shelf, where an award sticker can help it stand out from the crowd and serve as a certificate of distinction.

An Intercontinental Challenge award gives importers, trade buyers, and consumers the assurance to buy with confidence. Being awarded will lift the general morale within your own company. Additionally, we will provide year-round social media support to help raise awareness of your brand.

The Intercontinental Challenge will confer silver, gold, and double gold awards to signify quality. In addition, the best product in its respective category will receive a trophy award.