The Intercontinental Challenge aims to raise professionalism in the drinks industry. Tastings occur on different continents under one umbrella to find the best drinks worldwide. By not having one centralised event, industry experts can better assess products regionally, and lower the cost of entry.

Why enter?

The Intercontinental Challenge will differentiate your product on the international stage. Winning an award is a mark of distinction that will set your product apart from others: increased brand awareness and additional exposure will help your marketing and sales efforts. In addition, entering your product will ensure its assessment by expert buyers and some of the most respected industry palates. Consumers must contend with many products on the shelf, where an award sticker will allow it to stand out from the crowd and serve as a certificate of distinction.

An Intercontinental Challenge award gives importers, trade buyers, and consumers the assurance to buy with confidence. Being awarded will lift general morale within your own company. In addition, we will provide year-round social media support to raise awareness of your brand.

The Intercontinental Challenge will confer silver, gold, and double gold awards to signify quality. In addition, the best product in its respective category will receive a trophy award.